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    aks

    SEO Expert

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    • Open 8 months ago

    Project description:

    What will you do?

    As the SEO (Search Engine Optimization) manager you will drive creation and implementation of the SEO and SEM strategies to enable customer acquisition and revenue growth eventually adding to the ROI

    Formulate and implement SEO and SEM strategy for all digital assets

    Enhance Search (SEO & Onsite) performance, drive quality, generate relevant traffic and improve engagement on the website

    Tactical SEO tasks such as continuous optimization of existing content and improving site

    architecture

    Monitoring competitors and keyword research and strategy will be one of the key responsibilities

    Stay up to date on the latest trends, ensuring best practices in SEO

    Upgrading from the conventional approach to ensure we adopt the best and latest techniques that help us meet our performance goals and objectives

    Daily monitoring of SEO performance, followed by preparation and presentation of

    weekly/monthly SEO performance reports that talks data and offers actionable insight for the next POA

    Create editorial plans for the blog and the website to increase organic traffic

    Write content (including meta descriptions, alt tags, etc.) which has a positive impact on the search performance

    Identify new SEO growth opportunities via content gap analysis, keyword opportunities and

    competitive audits

    Develop and implement advanced link building strategies

    Own the SEO engineering pipeline and drive the execution of SEO projects in collaboration with the content, design, web development, and marketing operations teams.

    Other relevant duties as assigned based on business requirement

    What should be your profile & skills?

    Proven experience of minimum 6 years including 4+ years as SEO Manager, SEM Manager, or a similar role

    An efficient, assertive, data-driven individual who is proactive and an excellent communicator

    Excellent verbal and written communication skills in English

    Great attention to detail, well organized and superior multi-tasking skills

    Proactive and proven track record to work with minimum instructions

    In-depth understanding of SEO principles, strategies, and implementations

    Proficiency with relevant SEO tools such as SEM Rush, ahrefs, Google Search Console, Screaming Frog, etc.

    Good understanding of mobile web technologies (PWA, AMP, Responsive web design) and their impact on SEO

    Ability to measure and track traffic using Google Analytics and Google tag manager

    Strong understanding and implementation of advanced Off-Page strategies (link-building)

    Knowledge of HTML/CSS and experience working on WordPress sites or custom-made platforms

    Outstanding knowledge of Search Engine Algorithms and most recent updates.

    Proven analytical skills, including the ability to interpret data and prepare actionable reports for

    the senior management

    Be comfortable and adaptable to an ever-changing, fast-paced, hands-on, entrepreneurial

    environment

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